Unlocking the Power of Custom Packaging: A Guide to the Most Popular Add-Ons in the Packaging Industry

The power of additional components in custom packaging industry boost the branding and growth of the businesses in an exceptional manner, which are called add-ons in marketing niche. Nothing looks aesthetic if done overly, that’s why these add-ons must be applied strategically according to the target audience. One must methodically consider all the overlapping impressions of these add-ons. You don’t have to add every component which can result in overflowing. Here I have mentioned about everything you need to know about additional custom packaging accessories so it can be convenient for you to analyze your brand identity.

The types of packaging customization ongoing in the printing industry are numerous and increasing in the process such as custom pouches, bags, stickers, tags and thank you card and what not, but in this article these 8 add-ons are mainly about the custom packaging finishes which highlights the visuals and its aesthetic appearance.

Most popular add-ons in the printing industry

Die-Cutting:

This procedure involves cutting the packaging material into a specific shape or design using a die cutter which reflects your brand identity. Die-cut enhances user experience because its functionality is effective, the cutting of packaging material can make it easy for the customer to open it which also increases packaging visual identity, it can elevate audience however it’s not adaptable for small business and low budget brands as it’s costly.

The following are examples of its applications: Stickers and labels, Business cards, Foam inserts for packaging, Insulation materials, Cell phone cases, Stationery products, Book covers, Display materials for retail signage.

Perforation:

Perforation in custom packaging is the process of creating a series of small holes or cuts in a material such as paper, cardboard, or plastic. The purpose of this feature besides tempting visuals is easy tearing of the packaging which saves times and for package ventilation that keeps the product ‘not’ stuffed. There are various techniques and ways of perforation which allows the business owners to opt for a better and cost effective choice. Small business owners can use this custom packaging easily by budgeting considering all the factors.

It’s uses are outlined here: tear-off coupons, product labels, ticketing and vouchers, mailers, booklets and brochures, postcards, food packaging, notepads and stationary, business cards, forms and invoices and whatnot.

Spot UV:

A finish packaging popular add-on which plays a vital role in packaging presentation. Spot UV is a glossy coating on spotted area such as brand name or initials while leaving other parts uncoated. Spot UV intensity the packaging aesthetics, making it luxurious, which can not only increase sales but improves customer’s relationship. It’s highly costly but despite of that, many business owners invest in it because its impression long lasting. If you want to make your brand stand out luxuriously, then Spot UV should be the most desired choice for you.

Here are a few ways it can be used: Business Cards, Postcards, Brochures, Presentation Folders, Product Labels, Packaging Inserts, Hang Tags, Greeting Cards, Book Covers, Custom Packaging Boxes, Magazine Covers, Invitation Cards, Calendars, Gift Cards, Catalogs, Posters, Stickers, Retail Packaging, Custom Envelopes, and Wedding Stationery

Foil Stamping:

Foil stamping is often used in the printing industry for its ability to create noticeable and appealing designs that stand out and add a touch of classiness to any printed material. Foil stamping is a printing technique in which the procedure of metallic heat pressure is manufactured which creates shiny and glossy textured surface to highlight the aesthetics. Foiling is the most popular choice for custom packaging as it is highly durable, stand out and adds value to the brand and can be applied to a wide range of surfaces. Since its premium and leave long-lasting impression, the cost can be extravagant however it’s worth the investment.

Its uses are presented here: Business Cards, Invitation Cards, Book Covers, Greeting Cards, Product Labels, Packaging Inserts, Hang Tags, Presentation Folders, Certificates and Awards, Retail Packaging, Wedding Stationery, CD/DVD Sleeves, Notepads and Stationery, Promotional Materials, Brochures, Postcards, Catalogs, Gift Boxes, Custom Packaging Boxes, Annual Reports.

PVC Window:

PVC (Polyvinyl Chloride) window is a type of window framework made of plastic material called PVC. Acknowledged for highly captivating package visuals which secures it during shipping and also promotes brand’s artifacts. PVC window ensures the safety of the packaging as well as it improves esthetics and presentation, it increases brand’s awareness as it’s a product which includes clear and precise information. PVC is a good investment for small businesses as it ensures the safety of the product, it can be costly as it requires additional printing costs as compare to standard packaging although a great choice considering all the benefits.

Few practical applications: Custom Packaging Boxes, Retail Packaging, Gift Boxes, Presentation Folders, Hang Tags, Envelopes, CD/DVD Sleeves, Stationery Holders, Product Boxes, Food Packaging, and Cosmetic Packaging

Embossing And Debossing:

Embossing and Debossing is the well-known packaging add-on which proceed with the alteration of creating 3D designs usually on thin surfaces like plastic and paper. Embossed surface is a process of pressing the material with heat which can result in up raised texture, on the other hand debossing creates an outlook of pressed and indent texture. Cost of embossing and debossing can vary upon the requirement but it can be seem quite expensive to small businesses as its machinery and tools are pricey. It completely depends on the needs of your design, the more minimal you’ll keep your demands; you can benefit from it in affordable cost.

Some instances if its uses: Business Cards, Invitation Cards, Greeting Cards, Notepads and Stationery, Certificates and Awards, Presentation Folders, Packaging Inserts, Hang Tags, Product Labels, Book Covers, Annual Reports, Brochures, Postcards, Catalogs, Envelopes, Gift Boxes, Custom Packaging Boxes, Wedding Stationery, Magazine Covers, Promotional Materials.

Holography:

Customer’s favorite choice! The process of laser beam illumination to create a 3D effect of Chroma and coloration. Holography has versatile design options which attracts the customer’s attention and create authenticity to your brand providing the audience trust and confidence towards you. Holograms are high-priced and have a limited access. However, the potential business owners must not overlook its succeeding eye-catching visuals which hooks the leads. The advantages of hologram are no secret and must be considered as it can outweigh the lavish cost.

Few of its uses: Custom Packaging Boxes, Retail Packaging, Gift Boxes, Product Labels, Hang Tags, Presentation Folders, Notepads and Stationery, Invitation Cards, Business Cards, Brochures, Postcards, Catalogs, CD/DVD Sleeves, Food Packaging, Cosmetic Packaging, Promotional Materials, and Security Labels.

Lamination And Varnish:

The least but most important finishing add-on of custom packaging. The process of coating the material with high quality matte or gloss lamination which acts as a barrier against dust and moisture. Soft touch Lamination provides a glossy textured surface which makes the packaging looks lavish and of premium quality. And, varnish is a coating of clear sticky liquid which typically adds highlighting to logos and brand name leaving a resilient effect. Businesses can afford lamination and varnish depending onto the quality and result of different lamination coatings. Small business can take benefit from this popular yet affordable add-on which will add value to their packaging.

Uses: gift boxes, labels, business cards, brochures and flyers, food packaging, posters, book covers, product packaging, greeting cards, hand tags and so on.

In Conclusion

The custom packaging and printing industry offers a variety of add-ons to enhance the visual presentation and functionality of products. Perforation is useful for creating easy-tear lines, while holography adds a unique and electrifying effect. Lamination and varnish provide durability and protection, and embossing and debossing offer a tangible feel to products. Spot UV can highlight specific areas and add shine, while foil stamping adds lavish metallic finish. PVC windows offers visibility and safety, and die-cutting creates versatile shapes and designs. These add-ons can be used individually or in combination to create packaging that stand out and leave a lasting impression on customers.